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MAKING A COMPETITIVE INTELLIGENT WEB SITE
Strategic management, Université Laval, H2009
The objective of this assignment is to understand how the analysis of environmental factors is essentials in the strategic planning process of organizations. In order to achieve this objective, students will work in teams to create a Competitive Intelligence Web Site for a chosen business, Students will therefor have to gather competitive information on a specific industrial sector. This information must enable decision-makers to identify opportunities, strengths, and key success factors as well as to facilitate strategic controls and communicate information to managers.
Enjoy,
Insa, Oliver, Birgitte
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